About Me
I’ve been a professional Sales Leader for over 25 years and I firmly believe that customer centricity is the key to unlocking growth!
Having worked worked for some of the largest corporate tech companies like Salesforce and Dell, to assisting in the success of several start-up and scale up organisation one of the key learnings to building a solid growth strategy is understanding your potential customers and creating a great culture for your first customers... Your Employees!
Want to learn more?
Contact me today for a free initial consultation.
Typical
<>
Engagement
<>
Process
How We Like To Work
Free initial consultation A no-obligation 60 minute meeting to understand where the business is today (current sales motion, team structure, target market, and biggest frustrations).
No pitch, just listening. The goal is to establish trust and gather enough context to make genuinely useful recommendations.
Needs assessment Following the consultation, we assess fit and put together a clear service recommendation - Full business plan, outreach support, content, etc.
This stage prevents scope creep before we start.
Proposal & agreement Scope of work, deliverables, timeline, pricing, and contract terms. Once agreement is signed and the engagement clock starts.
Onboarding & discovery Build the ICP, mapping the competitive landscape, understanding of the product's real differentiators, and identifying the four key verticals. This feeds everything that comes next and typically takes one to two weeks.
Business plan delivery The centrepiece deliverable: a structured report covering market analysis, top 100 prospects, go-to-market strategy, sales process, team growth plan for years 1–3, pricing guidance, and anything else covered in the needs assessment. Delivered in a live walkthrough session, not just emailed over.
Outreach & pipeline build Execution begins. Cold call support kicks in, the content engine goes live with twice-weekly social posts, and pitch deck and video content are produced in parallel. Everything is aligned to the ICP and messaging defined in the business plan.
Discovery meetings The outreach effort converts into booked meetings — up to 10 discovery calls set with qualified prospects. Pre-meeting briefing notes are provided so the client walks in prepared and confident.
Review & renew At the end of the 3 month engagement period, a formal results review is held: what was delivered, what's in the pipeline, what's working, and what the next phase looks like.